All is set for the nation-wide search for the brightest music talents as the fourth season of Etisalat sponsored Nigerian Idol holds auditions in the cities of Lagos, Port-Harcourt, Benin, Calabar and Makurdi from January 25 through February 23.
Commening, Etisalat’s Director of Brands and Communications, Enitan Denloye said the company was excited to be a part of the show for the fourth time running: “The Nigerian youth community is dynamic. However, music still remains a huge part of their culture. At Etisalat, the youth segment is one of our major markets and that is why we are continuing our sponsorship of the Nigerian Idol competition. The objective is to connect with them in a unique way.”
Auditions kick-off in the ancient city of Benin, the Edo State capital, at the Excalibur Hotel on January 25 and from there it berths at Presidential Hotel on February 1. Monty Suites will be the location in Calabar on February 8th while Makurdi will play host on February 15 at Smileview Hotel Extension.
The final stage of the auditions will hold in Lagos at Dream Studios, Omole on February 22 and 23.
Meanwhile, Chairman of Optima Media Group, Rotimi Pedro, organizers of the show restated the organisation’s commitment to ensure that the standards from the past three seasons in terms of content, production and interactivity are surpassed.
Nigerian Idol, a franchise of Idol Music Series, is a nation-wide hunt for talented singers. The show has produced Yeka Onka, Mercy Chinwo and Moses Teddy bear Adigwe as winners in the first, second and third seasons respectively.
The winner, who emerges would be unveiled on June 1 at a grand ball and will get N7.5 million, a brand new SUV , a Galaxy Tab, a Blackberry and an iPod. The first runner up gets N1.5 million, a Galaxy Tab, Blackberry and an iPod while the second runner up will receive N1million, a Galaxy Tab, a Blackberry and an iPod. In addition, each of the finalists from 4th to 10th place will receive N100, 000, a Galaxy Tab, a Blackberry and an iPod each.
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